Data Privacy

Can a neutral identity layer finally help telcos turn their network data into a viable, privacy-safe advertising business?

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.

AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.

Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly.

The FTC sues Amazon, alleging ad auction manipulation; some agencies are hyping that their ads are made by humans; and more people are paying for ad-free streaming.

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.

Systems built for one purpose, governed by the interests of a narrow group of stakeholders, are being used in ways the people subject to them never even imagined.

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.

Instead of buying media against age, gender or income bracket, why not buy against cultural signals?

The FTC’s lawsuit that alleging Hims & Hers shared sensitive health data with advertisers is only the latest reminder that trust must be an operating principle, not just a marketing promise.

New Jersey’s new data broker law is already live, and the real compliance clock isn’t the 2027 registration deadline – it’s the immediately effective ban on selling sensitive data.

Kraft Heinz’s deal with Disney represents a food marketing trend; how buying location data is a legal loophole for the government; analysts rain on OpenAI’s ad parade.

“We’re seeing a huge wave of new rules aimed at children and teens,” says OpenX’s Julie Rooney, “and the common theme is that not knowing who’s in your audience isn’t good enough anymore.”

We’re witnessing the end of the pageview era. But the interesting question isn’t how publishers replace their lost search traffic; it’s what they do with the audience they already have.

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.

Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try.

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received.

There’s a lot of healthcare data out there. The challenge is knowing how to access and make use of it while complying with privacy regulations.

Meet Termzy AI, a browser extension that uses DeepSeek’s LLM to analyze and summarize online contracts and surface the most important clauses.

Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.

The IAB filed an amicus brief in Baker v. Seattle Children’s Hospital, which is currently before the Washington Supreme Court. The case likens modern advertising practices to deceptive phone wiretapping cases in the 1960’s.

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree.

The DOJ targets another Google Search ad scam; ICE relies on “advertising intelligence” and support from Palantir to ramp up deportations; and TikTok now lets you book vacations in its app.

If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work, does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava’s settlement with the FTC means for any ad tech company that handles location data.

Ashley Casovan, managing director of the IAPP’s AI Governance Center, on how AI is reshaping who does governance work and how.

POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents.