“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. “You finally really did it. You maniacs! You blew it up!” – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether […]
Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years, according to a Tuesday blog post. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shane Nolan, senior vice president of consumer and business services at IDA Ireland. The golden age of gathering data through technology for marketing purposes was lucrative for many companies, but […]
LiveRamp is distancing itself from location data. AdExchanger has learned that in Q4 2019, the onboarder offloaded the location data-related portion of the business it got along with its 2016 acquisition of Arbor. Cuebiq, a location-intelligence company, bought the assets. LiveRamp is keeping the rest of the Arbor business, which includes technology to connect first-party […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Detox Are people cutting back on their mobile phone use? Media agency Hearts & Science tracked the phone usage of more than 2,000 Americans over 14 months and found that 64% scaled back their app usage during that period, with the average down […]
The California Consumer Privacy Act (CCPA) officially took effect on Jan. 1, 2020, and now businesses must hustle to comply as a new clock begins to tick. CCPA enforcement starts on July 1. Here’s what you need to know to get up to speed: CCPA basics CCPA is for now the most stringent privacy regulation […]
If 2018 was the year of GDPR and 2019 was the year of CCPA-related anxiety, 2020 will be the year the digital advertising industry is forced to mature rather than just talk about it. The threat of severe penalties for noncompliance combined with inconsistent legal guidelines (and a lack of federal privacy legislation in the United […]
2019 brought a tsunami of change to data-driven advertising. And those changes have overflowed into other part of businesses and the economy, as regulators scrutinize the world of digital advertising. Facebook gave the boot to third-party data suppliers. And in 2020, Google says it will make good on a long-held promise to revoke its advertising […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
