Apple shed light on its policy on cross-site tracking prevention last week and, if you read between the lines (and use a magnifying glass), it’s leaving the door slightly cracked on a potential workaround for certain tracking-related use cases. The document, posted on Wednesday, is designed to make plain, if it wasn’t already, Apple’s intentions […]
The California Consumer Privacy Act (CCPA) could disrupt audience-based TV advertising before it really has a chance to take off. The law, which goes into effect on Jan. 1, 2020 – less than 140 days from now – is chock full of language and requirements that TV broadcasters and their data partners need to pay attention to. […]
Every state in the United States, plus Washington, DC, has an attorney general tasked with regulating, investigating and enforcing against noncompliant marketing practices. They’re known colloquially as “baby FTCs” – but don’t be fooled. They’ve got teeth. “Think of state attorneys general as the top cops in their respective state; they’ve got active consumer protection agendas […]
Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The […]
In May, during a hearing of the Senate Judiciary Committee about the impact of data privacy and competition policy on the digital ad ecosystem, former AppNexus CEO Brian O’Kelley told lawmakers that Google and Facebook deserve to be broken up. “Let’s apply some common sense to the regulatory process just by acknowledging that consumers pay […]
It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility […]
Real-time bidding (RTB) is a flashpoint in the debate over the future of programmatic advertising. But whether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation (GDPR), or whether companies will just need to update how they collect consent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spoiled For Choice Vestager strikes again. Starting next year, Google will show a new “choice screen” to Android smartphone owners in Europe that prompts them to choose a default search service from a set of four companies – initially Google, Yahoo, Qwant, a French […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Without Peer Sizmek offloaded its contextual advertising company Peer39 to private equity firm O3 Industries for $18 million, Business Insider’s Lauren Johnson reports. O3 reportedly beat out other bidders including The Trade Desk and Zefr. So what’s the future of Peer39? Mario Diez, whose […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If the Federal Trade Commission (FTC) were a private business, it would be having […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
