The other shoe has dropped: Newly minted Federal Communications Commission (FCC) Chairman Ajit Pai on Friday moved to block the implementation of the ISP privacy rules passed under former Commissioner Tom Wheeler. Pai was acting on a request by trade groups to stay the rule rollout, which was scheduled to take effect March 2. “All […]
The ad tech ecosystem keeps Jessica Rich up at night. “The current models just aren’t working,” said Rich, who until recently sat on the front lines of advertising regulation and enforcement as director of the Federal Trade Commission’s Bureau of Consumer Protection. Rich resigned her post last week after a 26-year career at the commission […]
There’s a new top cop on the advertising regulation beat. Attorney Thomas Pahl will fill Jessica Rich’s shoes as acting director of the Federal Trade Commission’s Bureau of Consumer Protection. Acting FTC Commissioner Maureen Ohlhausen named Pahl to his new post on Wednesday, the day after it was announced Rich would be stepping down. Pahl […]
The sea change at the Federal Trade Commission continues. On Tuesday, Jessica Rich, the FTC’s director of the Bureau of Consumer Protection, exited the commission after 26 years of service. Rich led the bureau since 2013, when she was appointed by then-FTC Chair Edith Ramirez. The announcement comes on the heels of Ramirez’s planned departure […]
Digital captured 72 cents of every new ad dollar in 2016, compared with TV’s 21 cents, according to GroupM’s Interaction report. In 2017, the report estimated, the ratio will be 77:17. But as digital becomes ubiquitous, so do concerns around data and compliance in a totally connected world. 2016 “was an alarming year for the […]
Television viewing data is sensitive. And because consumers don’t expect such data to be collected, smart-TV manufacturer Vizio was penalized for doing so without an opt-in. Vizio paid the Federal Trade Commission (FTC) $2.2 million to settle charges over its data collection practices on Monday. The settlement requires that Vizio delete its old data and […]
Maureen Ohlhausen is taking the reins as acting chair of the Federal Trade Commission. Ohlhausen has been vocal about the need for less regulation and fewer restrictions around data collection, which dovetails with the digital ad industry’s point of view on the matter. Ohlhausen, who’s been been with the FTC since 1997 and has served […]
The Federal Trade Commission’s cross-device report has few practical recommendations on what consumers can do to navigate the tangled web of cross-device privacy controls – or the lack thereof. Although the staff report, issued Monday, is a notable public statement on the space, it cleaves to the commission’s historical party line on tracking. [Read the full […]
As of Monday, the Federal Communications Commission has a new chairman: Republican Ajit Pai. Pai replaces Democrat Tom Wheeler, who stepped down on Jan. 20, inauguration day. The newly appointed chairman is far from supportive of most of his predecessor’s policies, including the recently passed broadband privacy regs and net neutrality. Pai famously stated in […]
The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on Washington, DC, Friday to dig into the privacy implications of the Internet of Things and big data, mobile privacy, consumer privacy expectations, online behavioral advertising, information security, the dangers of cross-app tracking […]
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
