Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between December 2019 and March of this year, according to joint research from Adjust and Unity. Once lockdowns started, the growth accelerated, with play sessions up by 72% in March. But […]
Jam City is jamming, despite COVID-19. The LA-based casual mobile game studio plans to hire artists, producers, data analysts and people focused on creative strategy. Gaming is one of the few verticals that’s growing during the ongoing health crisis. People started playing more games when stay-at-home orders were announced in March, and the behavior has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been […]
A bipartisan group of lawmakers is pushing the Federal Trade Commission to investigate the practice of real-time bidding. (Read the letter here.) In a letter addressed to FTC Chairman Joseph Simons on Friday, the group, led by Sens. Ron Wyden, D-Ore., and Bill Cassidy, R-La., decries what it calls a “widespread privacy violations by companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. A lot of people in the ad industry probably don’t know exactly what Google’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns? Microsoft has been in talks to acquire TikTok from its Chinese parent company ByteDance, The New York Times reported Friday. And then those talks were placed on hold after President Trump signalled opposition, The Wall Street Journal reported. Regardless of outcome, the […]
Despite a healthy second quarter that shrugged off the economic downturn, Facebook CFO Dave Wehner warned investors on Thursday that Apple’s IDFA changes coming in iOS 14 could “prove to be a challenging headwind.” “We’re still trying to understand what these changes will look like and how they impact us and the rest of the […]
Big tech CEOs – collect ’em all. Mark Zuckerberg, Sundar Pichai, Tim Cook and Jeff Bezos (making his first appearance before Congress) convened virtually on Wednesday for a historic hearing hosted by the House Judiciary subcommittee on antitrust delving into the market power of online platforms. The hearing (which was ironically livestreamed on Google-owned YouTube) is […]
The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Rasko, founder and CEO at The 614 Group. It’s hard not to look at 2020 as annus horribilis, if I may quote the Queen. We all entered the new year very much aware that our […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
