Next on Moosejaw’s list of priorities is tackling cross-device attribution, and “doing a lot more with path analysis. … My goal is to ensure every single customer in our database has a profile we can act on, no matter where they accessed us.”
AgilOne is not the only vendor tackling email personalization. Its competitors include Sailthru and Custora, which claim to help marketers measure user value across the entire customer life cycle. Personalization through predictive marketing is also a hot investment area.
Sailthru recently raised $20 million in Series C funding to construct individualized profiles and predictive email. Programmatic email exchange LiveIntent, too, raised $20 million in recent months and TellApart acquired AdStack for email marketing optimization.
AgilOne plans to use the new injection to grow sales, marketing and global expansion efforts in EMEA and ANZ regions. The company employs more than 100; it did not disclose its plans for headcount growth.