Adobe has combined more components of its Creative and Marketing clouds. Its launch Thursday of Analysis Workspace for Adobe Analytics, a Marketing Cloud visualization tool, uses creative elements inspired by products like Photoshop. The self-serve tool is designed to be a slicker way to query reports than relying on a spreadsheet. It presents a customizable […]
The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle hooked up. And of course, Salesforce is concluding its annual Dreamforce blowout, where Scott McCorkle, CEO of its Marketing Cloud, laid out to AdExchanger how the CRM giant thinks about ad tech. […]
Ad tech company MediaMath has integrated with Oracle Marketing Cloud’s email marketing systems, specifically Oracle’s B2B solution Eloqua and the B2C solution Responsys, the companies revealed Thursday. The ad tech integration is the first of its kind for Oracle, said Alex Hooshmand, Oracle’s VP of product. Typically, clients log into the Oracle data-management platform (formerly […]
Adobe’s initial move to upgrade its demand-side platform (DSP), Adobe Media Optimizer, culminated Wednesday in the launch of its new programmatic self-serve platform. The first wave of integrations to Adobe Marketing Cloud applications include data-management platform Adobe AudienceManager, Adobe Analytics and personalization tool Adobe Target. Buyers who use Adobe’s DSP can source search, social and […]
Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase’s desire to beef up its behavioral marketing data set and hook into clients’ existing data-management platforms. “This isn’t just data for data’s sake,” noted Chris Golec, CEO of Demandbase: […]
“Closed.” The word is often bandied about to describe Facebook’s ad tech business. It has become a rallying cry for smaller competitors as well as independent observers concerned about what they see as a return to AOL-style walled gardens. It would seem the naysayers have struck a nerve. Brian Boland, Facebook’s VP of advertising technology, […]
David Karnstedt, who headed performance-marketing engine Efficient Frontier during its $400 million sale to Adobe in 2011, is taking the reins yet again as CEO of a data startup called Quantifind. He will lead a 60-person team seeking to scale quickly. Quantifind, which has raised $12 million, is among a handful of startups that act […]
Zeta Interactive closed a $125 million round of debt and equity funding on Wednesday from GSO Capital Partners, the credit division of Blackstone. Zeta Interactive, which changed its name from XL Marketing in 2014, is a marketing technology company whose clients include ADT, National Geographic, Time Inc., T-Mobile, US Airways, ConEdison and Century 21. According […]
The data and mar-tech deals march on. Midmarket private equity firm HGGC, which groomed hybris into a $1 billion-plus acquisition target for SAP, is the latest. The firm revealed Friday it has invested an undisclosed amount in European marketing-automation and data-management solution Selligent. Investment bank The Jordan Edmiston Group advised Selligent on the transaction. As […]
Jayne Pimentel is high on marijuana marketing – in particular using ad tech to support a budding industry. Pimentel, currently Reddit’s ad ops chief and formerly demand-side platform Turn’s director of emerging media, is also founder of CanX – an app designed to connect cannabis growers, product producers, dispensaries and consumers. It uses anonymous registration […]
