Although executives wouldn’t speculate on potential outcomes, Comscore investors pressed management about whether the panel-based data collection or Comscore Movies analytics, which reports box office ticket sales, might be spun off if the company is laser-focused on new TV opportunities.
“The opportunities in front of us are substantial,” Fuller said.
For instance, Fuller said Comscore won a multiyear measurement contract with Xandr’s addressable advertising consortium, which is a supply-side offering that includes WarnerMedia and inventory from Altice and Frontier.
Local TV ratings are also swinging in Comscore’s favor, Fuller said. In the past year, three major distributors – Nexstar, Scripps and Gray – switched station ratings from Nielsen.
“As we roll out products and show those (results) and new partnerships, it will start to show that this could be a growth story,” he said.