“We’re seeing anywhere from a tier-2 auto [dealer group] down to a local market law firm that wants to address changing video habits and get their message and brand reach out into the local market,” Wilson explained. “But we’re even seeing ad agencies and clients at the national level who need help navigating a very fragmented over-the-top video space.”
Another emerging client base is content owners who need help monetizing video in the OTT and video on-demand space.
“We’ve gone out and cut relationships with at least 12 different media companies to become their regional and local ad services partner,” Wilson said. “While they’re focusing on national relationships, we’re complementing that with regional and local ad sales opportunities [to increase] their fill [rate].”