Jon Werther, a former AOL/Time Warner executive has joined Dave Morgan's Simulmedia, which leverages digital to optimize TV program promotion, as Chief Revenue Officer. View the release on Simulmedia's website.
Werther discussed the new opportunity with AdExchanger.com.
AdExchanger.com: In your estimation, where is digital in the mindset of broadcast executives today? Have they caught up?
JW: At Simulmedia, we think that one of the biggest unexploited opportunities today is to improve linear television through the use of digital technology. I believe that broadcast executives understand that. There are many ways to use data and technology to make television even more powerful and commercially valuable than it is today.
AdExchanger.com: Looking at your two stints at AOL and your role at Time Warner, can you identify some key learnings from each of those roles that you will bring to Simulmedia?
JW: At Time Warner, we were very focused on creating win-win partnerships. I was very fortunate to be able to work with some of the best deal people in the media industry and to craft transactions that ultimately drove hundreds of millions of dollars in value to our company and its partners. Our approach at Simulmedia will be the same, and I am excited to have the opportunity to participate in this next level of innovation in the television industry.
By John Ebbert