Among its competitors is European retargeting giant Criteo, from whom it claims to have poached a number of customers in EU countries; at press time it had not elaborated on which customers or in what countries.
According to a statement from co-founder Thomas Brandhoff, "We’re looking forward to seeing what Jason’s broad experience and leadership in the market will do for us within North America and globally.”
Prior to AdMeld, Kelly was with Time Inc. as VP, digital strategy and revenue management. Earlier he worked for Rapt and was involved in e-commerce related projects for airlines including Virgin America and Frontier Airlines.
He's at least the second senior AdMeld exec to depart Google in recent months. Former CEO Michael Barrett left earlier this summer to join Yahoo as chief revenue officer. We hear the AdMeld brand will officially go away by Q1 2013 as the platform is subsumed into the Google/DoubleClick identity -- or at least that's the plan.