By John Ebbert
At last month’s Industry Preview 2014 conference, IPG Mediabrands Global CEO Matt Seiler joined Deloitte Digital principle Mark Singer for a discussion about “The Unfolding Strategy and Services Sector.” The panel was moderated by Zach Rodgers, AdExchanger’s managing editor.
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles.
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
