Home Exclusive Report Navigating the Shift: The New Frontier of Data-Driven Marketing

Navigating the Shift: The New Frontier of Data-Driven Marketing

By AdExchanger

SHARE:

Unlock New Perspectives with the “Addressability & Performance Best Practices Study”

In today’s rapidly evolving digital landscape, advertising strategies are transforming to meet new challenges around data privacy, AI, and identity. Are you prepared for the future of digital advertising?

Discover key insights from “Navigating the Shift: The New Frontier of Data-Driven Marketing”, an exclusive research study by AdExchanger and Affinity Solutions. This report delves into how top brands and agencies are adapting to significant industry changes to improve outcomes.

What You’ll Discover:

  • The Changing Landscape: How privacy concerns, AI, and the end of third-party cookies are reshaping digital marketing.
  • Adaptation Strategies: How leading companies are leveraging first-party and zero-party data, and utilizing transaction data for more accurate targeting.
  • The Future of Digital Advertising: Insights on omnichannel strategies, Retail Media Networks (RMNs), and AI-driven approaches that are defining the next phase of marketing.

Why Download This Report?

Prepare your team to navigate this shift with data-driven insights and actionable strategies.

 

SEE THE INSIGHTS

Download Navigating the Shift: The New Frontier of Data-Driven Marketing

Must Read

Comic: AI-TA?
Marketers

Q4: Omnicom’s IPG Merger Is An AI Test Case

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.
Commerce

Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.

Publishers

How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

Marketers

I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

Commerce

Criteo Says It's Bullish On The Future, But The Market’s All Bears

Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.

Popular

  1. Two hands reaching up for a basketball in a crowded stadium
    CTV

    How To Dominate March Madness With Show-Level Data

    At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk.

  2. Marketers

    I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

    It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

  3. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

    Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.

  4. Cartoon hand holding a smart TV remote with their thumb pressed on the middle button of the remote, pointing it presumably at an unpictured TV device
    CTV

    TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026

    “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to the top leaders influencing the video advertising landscape.

  5. Kurt Donnell, President and CEO of Freestar
    PODCAST: AdExchanger Talks

    Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers

    Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in the AI search era.