The CMA Wants Updated Privacy Sandbox Commitments From Google By Next Month
Google and the UK’s Competition and Markets Authority continue their seemingly never-ending colloquy on Chrome, competition and cookies.
Topic
Identity
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Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity
Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.
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The New Everything Shop; Are We Ready For UID3?
In today’s newsletter: Walmart’s hottest growth drivers are ads and subscriptions; why The Trade Desk’s UID 2.0 could be regulators’ next target; and how the growth of CTV content fortresses is preventing breakout streaming hits.
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OPINION: Data-Driven ThinkingForget Chrome’s Cookie Concerns: Solutions To Signal Loss Are Already Here
The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments advertisers have made in cookie alternatives are already paying off.
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Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech
Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s portfolio. Programmatic ad rates were up roughly 36% in Q2, spurred by adoption of DDM’s D/Chipher contextual targeting solution.
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InMarket Acquires MMM Startup ChannelMix (And Says Its Tech Is Up To Code After Settling With The FTC)
ChannelMix is InMarket’s fifth deal within as many years.
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PODCAST: The Big StoryThe Looming Question Of Cookie Consent
What will Chrome’s third-party consent look like? We offer our best guess. Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer-approved.
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Comic: The Adventures Of Cookie Monster
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?
For some, Chrome’s news that it’s keeping third-party cookies was a moment of vindication. But was it a cruel blow to partners that tested the Privacy Sandbox in good faith?
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Comic: Told Ya So
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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PODCAST: The Big Story
The Third-Party Cookie Pardon
Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.
Must Read
Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors
There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company.
Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.
Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.