Companies are relying on AI to help them treat their current and prospective employees more like their customers. Despite layoffs in some sectors, there is still a labor shortage, and employers continue to feel the aftershocks of the pandemic and the Great Resignation.
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
Can the digital ad industry’s signal-loss pain be Experian’s gain? Experian has two new identity-focused products that simplify its marketing offerings and aim to give digital marketers a more complete user ID graph.
Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day work.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]
When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad spend, writes Nancy Marzouk, CEO and founder of MediaWallah.
Goodway Group has chosen Jay Friedman as CEO. Friedman assumes the chief executive position after more than 16 years at the company, most recently as president. Former CEO David Wolk moves into the role of executive chairman.
“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I wouldn’t say we’re getting ready for the ‘cookieless future’ as much as that we’re taking this opportunity to future-proof our technology stack.”
UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet to be convinced that any of these alternatives will be a truly viable replacement for the much-maligned – and yet still widely used – third-party cookie.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
