Comic: "So What Was The Point?"
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Topic
Identity
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Amazon Following Spotify’s Lead; Google Helping Publishers Plan For FLoC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman, […]
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Programmatic Fuels Integral Ad Science’s Q2 Growth
Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as […]
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DoubleVerify Uncovers A New Type Of Scam In CTV
Ad verification company DoubleVerify recently shut down a new type of scheme in connected TV that uses screensavers to hijack streaming devices in order to generate fake ad impressions – even when the screen is off. DoubleVerify estimates that the scam, dubbed “SmokeScreen,” is bilking advertisers out of more than $6 million a month and […]
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Comic: The Field Guide To The Privacy Sandbox
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on […]
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Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio DMP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the timeline for its Privacy Sandbox proposals, its developer test kit for identity and measurement products meant to replace the purposes served by third-party cookies. The deadlines are quarterly benchmarks, not set dates à la GDPR. […]
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OPINION: Data-Driven Thinking3 Ways Marketers Can Future-Proof Their Media Strategies In The Cookieless Landscape
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Smith, President and CEO of Analytic Partners. While Google’s delayed plan to end the third-party cookie gives advertisers a sense of relief, data deprecation will still continue. The Google […]
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Comcast Weaving In Olympics Footage; Startups Are Attracting Athletes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will interrupt its own commercials with near-live highlights and coverage, Variety reports, taking advantage of the fact it owns NBCUniversal and Olympic broadcast rights. “This makes the viewer feel like, ‘How did that just happen? I […]
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Comic: Cookie Doctor
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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How Kenvue Avoided $3 Million In Wasted Media Spend
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Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
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Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base
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Freestar Is Taking The ‘Baby Carrot’ Approach To Curation
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.