“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, SVP of advertising and partnerships at Dotdash. Digital identity has to remain key to any innovative publisher’s strategy. But as we approach the post-cookie era (even if it happens later than originally planned), […]
Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omri Kedem, programmatic media director at Croud. Last Thursday, Chrome announced plans to delay the deprecation of third-party cookies by almost two years. Chrome’s decision to temporarily maintain the third-party […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of […]
Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along […]
The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in […]
Are you having fun in the sandbox? I hope so, because it’s going to be awhile. Google‘s plan to deprecate third-party cookies by Q2 2022 will be delayed by almost two years, so publishers, advertisers and web developers have time to test and build feasible alternatives, the company announced in a blog post on Thursday. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joanna Catalano, Chief Growth Officer of Piano. As Google closes the door on the era of the third-party cookie, the time is now for publishers and brands to prepare. So what exactly is the right […]
Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as bringing together pizza lovers and a pizza delivery service. “We can […]
Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
