Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All For Me And None For … Thee? Apple’s new privacy restrictions in iOS 14 could give its own small but growing ad business an edge over rivals, The Wall Street Journal reports. For one thing, advertisers targeting iPhone users will get more data […]
This article is sponsored by InMobi Exchange. Addressability – how brands can reach specific audiences through advertising – is in the spotlight, as legal frameworks (GPDR, CCPA) and privacy initiatives (Google no longer supporting third-party cookies, Apple depreciating IDFAs) impact user-level targeting. On top of this, the consumer media landscape is now more fragmented than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Fail The pervasiveness of fake ad schemes on Facebook and Google have left their users “worryingly exposed to scams,” especially because the two giants have failed to crack down on fraudulent activity, even after it has been reported. Or so says the British consumer […]
There’s been kerfuffle after kerfuffle (after kerfuffle) at the World Wide Web Consortium since Google first announced its plans in January 2020 to kill off third-party cookies in Chrome. At the time, Google encouraged ad tech companies to join the W3C’s Improving Web Advertising Business Group (IWABG) as a way to provide feedback on and […]
The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And here’s the kicker: “Google’s proposals to deprecate third-party cookies are within the scope.” As Brussels-based journalist Alexander Fanta highlighted on Twitter, this could mean by extension that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change with the times, Nielsen is releasing a new ratings system that will measure streaming more like linear TV, Adweek reports. The system, called Nielsen Streaming Video Ratings, will track who is watching, when they’re watching, […]
Step right up, Infutor. On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to create an email-based alternative to third-party cookies once they go kaput. UID 2.0 entered beta in March. Infutor’s plan is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO and founder of MediaWallah Here’s a quick survey for you marketers. As of today, are you up and running with a third-party cookie alternative? Are you […]
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
