Google’s been busy in the Privacy Sandbox. Consider: Google’s Chrome browser has a new bird-themed proposal called FLEDGE that builds on TURTLEDOVE. The company is also making its proposal for interest-based cohorts – or FLoCs [aka, federated learning of cohorts] – available for public developer testing starting in March. And finally, on Monday Google shared the latest […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Meyer, Chief Architect at OpenX. While there’s no clear cut answer around what the future of audience targeting will look like, practically every proposal is supported by one of two […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Just under a year ago, Google announced the deprecation of third-party cookies (3PC) in Chrome in early 2022. To replace 3PC, Google pointed to the Privacy […]
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d be forgiven for asking the question, “Wait, Comscore has tools for targeting?” It does. Although far more well well-known for its media measurement capabilities, Comscore has had its own suite of audience and contextual targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of […]
Although it’s too early to predict how the antitrust lawsuits filed against Google and Facebook late last year will play out, one immediate outcome is more awareness of how digital advertising functions. “Many of the topics we’ve been so obsessed with in the ad tech industry are no longer just being talked about within the […]
Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies […]
2020 brought an identity crisis to the online advertising industry. The year started with Google answering the until-then theoretical question of what might happen to third-party cookies at some unknown point in the distant future. In July, Apple made a similar move with the announcement that its proprietary mobile device ID, the IDFA, would soon […]
You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 initiative, the company said on Wednesday. UID 2.0 is an open source identifier based on email addresses that’s part of the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem. This week, we reprint a cartoon from 2013 that’s highly relevant today…
In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.
Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.
History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.
Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.
A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.
“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”
