Facebook And eBay Join Programmatic I/O Conference

AdExchanger is pleased to announced new panelists have been added to our April 8 Programmatic I/O conference taking place at San Francisco’s St. Regis Hotel.

Nicolas Franchet, Head of E-Commerce, Global Vertical Marketing at Facebook, and Gautam Thakar, GM, eBay Advertising, will join our “E-commerce and Targeting The Shopper” panel.

One of several conference themes, marketers are increasingly using programmatic media to address audiences through the E-commerce channel. A sample of questions to be explored with the panel:

What are the options for marketers today as they look to extend their media plans to E-commerce?
How does a marketer’s data play into E-commerce opportunities?
What is retargeting? What can the marketer do today – and tomorrow?
Is there a brand awareness opportunity for marketers in E-commerce? If so, how does the marketer measure?

AdExchanger will announce more speakers and a complete agenda in the coming weeks.

Stay tuned to Programmatic I/O’s website (www.programmatic.io) for more updates.

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