:

$26 Million for ContextWeb in Latest Round of Financing

By AdExchanger

Friday, July 25th, 2008 – 5:24 pm

SHARE:

ContextWeb, makers of the contextual online ad exchange, ADSDAQ, announced today a Series D round of financing.

Their fourth round was led by an investment from Investor Growth Capital and additional funding came from all current investors: DFJ (Draper, Fisher and Jurvetson), DFJ Gotham Ventures, Updata Partners, DFJ New England, plus Gold Hill Capital.

With acquisitions of Right Media by Yahoo!, DoubleClick by Google and AdECN by Microsoft the burgeoning ad exchange space continues to attract buckets of money for those with their toes in the exchange waters.

Considering that exchanges are only in the early stages of popularity among direct response and brand advertisers, many are betting a pretty penny that the next home run will be hit by traders of advertising on an online exchange – and the exchange’s investors.

Huge successes such as Google’s AdWords/AdSense in recent years beg the question for the saavy venture capitalist: why not throw a few million at exchanges?

Next In Investment

Ad Exchange AdECN Acquired By Microsoft

Must Read

HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

sell-side curation

Index Exchange Launches A Data Marketplace For Sell-Side Curation

Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.

Can Publishers Trust The Trade Desk’s New Wrapper?

TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.

Former FTC commissioner Alvaro Bedoya speaks to AdExchanger Managing Editor Allison Schiff at Programmatic IO NY 2025.

Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Wall Street Turned Against Ad Tech – But May Learn To Love It Again

What can pureplay ad tech companies do to clean up their rep on the Street?