Sponsored Content makes up 56% of Marketing Solutions revenue. As a unit, Marketing Solutions pulled in $154 million during Q1, a 29% increase year over year. Marketing Solutions now comprises 18% of LinkedIn’s total revenue of $861 million.
And as Sponsored Content shoots up, display continues to languish.
“As expected, Premium Display declined approximately 30%, and now represents roughly 10% of overall Marketing Solutions,” Sordello said.
That’s down from 15% in Q4 2015. “As mentioned last quarter,” he continued, “we are testing programmatic sales in right-rail inventory, an area we will continue to explore throughout 2016.”
Despite LinkedIn’s excitement over Sponsored Content, many B2B marketers bemoan the loss of Bizo’s Lead Accelerator – with some grumbling that LinkedIn moved them from the familiar platform and onto its replacement platform with little notice.