“Brands are taking more control of their data, and the supply is rapidly moving to programmatic display, putting pressure on the legacy models to justify the high margins they charge for their managed service,” Yovanno said. “By putting these retargeting tools directly in the hands of marketers and their agencies, we believe that we can remove some of the friction in this market and improve the effectiveness and return on investment for everyone involved.”
Absent Perfect Audience, Marin’s revenue reached $23.5 million, up 29% YoY. Perfect Audience contributed more than $400,000 in revenue, adding to the total $23.9 million.
Going forward, Marin will explore bundled pricing, reporting and bid-optimization services to create targetable segments for clients. R&D is underway, and within a month Marin expects to integrate reporting in its application, with Perfect Audience being more integrated by next year.
“The market is increasingly looking for one platform to serve their needs across multiple channels, publishers and devices,” Yovanno said.