Home Investment Rocket Fuel’s $1.8 Billion Market Cap: How Does It Stack Up?

Rocket Fuel’s $1.8 Billion Market Cap: How Does It Stack Up?

SHARE:

marketcap

Depending on who you ask, Rocket Fuel’s stunning IPO is either a new dawn for programmatic media investment or a scary bubble indicator.

In either case, it clearly went better than the company and investors planned. For comparison, we looked at how its nearly $2 billion market cap stacks up against other big companies in the space.

*Washington Post sold to Jeff Bezos for $250 million

Must Read

Comic: Marketer Resolutions

Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media

This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018

Comic: Header Bidding Rapper (Wrapper!)

A Win For Open Standards: Amazon’s Prebid Adapter Goes Live

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.

Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality

Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Jamie Seltzer, global chief data and technology officer, Havas Media Network, speaks to AdExchanger at CES 2026.

CES 2026: What’s Real – And What’s BS – When It Comes To AI

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

Comic: Shopper Marketing Data

CPG Data Seller SPINS Moves Into Media With MikMak Acquisition

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.