Rocket Fuel's $1.8 Billion Market Cap: How Does It Stack Up?

Depending on who you ask, Rocket Fuel’s stunning IPO is either a new dawn for programmatic media investment or a scary bubble indicator.

In either case, it clearly went better than the company and investors planned. For comparison, we looked at how its nearly $2 billion market cap stacks up against other big companies in the space.

Google: $292.69 billion
Facebook: $121.4 billion
Adobe: $26.25 billion
Interpublic Group: $7.26 billion
Pandora: $4.84 billion
The Washington Post Company: $4.48 billion*
Aol: $2.68 billion
Acxiom: $2.08 billion
Rocket Fuel: $1.87 billion
The New York Times: $1.84 billion
Bazaarvoice: $706 million
Millennial Media: $621 million
Demand Media: $573 million
Tremor Media: $497 million
YuMe: $355 million

*Washington Post sold to Jeff Bezos for $250 million

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