Must Read
Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2
Omnicom is halfway through a major sell-off of IPG agencies. Its future looks healthier as it prunes lower-growth firms, including eliminating certain specialist firms and overlapping agencies in certain countries.
Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper.
OPINION: Data-Driven Thinking
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic direct sales opportunities while they’re still in the cradle.
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.
Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU
Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.
Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access
A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”