The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.
Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
Chris Epple, JBL’s VP of marketing, on why TikTok is the brand’s new favorite jam – including to generate sales – and how JBL measures what he calls “quality social engagement.”
The decision by WFA leadership to succumb to Elon Musk’s pressure is disappointing and dangerous – but it presents an opportunity to rethink our industry’s broken approach to brand safety, writes Arielle Garcia.
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.
The SSP revised its full year outlook down by $10 million, due to a DSP partner adopting first-price auctions and weakness in key ad verticals. But it highlighted mobile in-app as a new key revenue stream.
In case you don’t have time to digest a 286-page legal document, we went through Judge Amit Mehta’s ruling and pulled out a few spicy nuggets for you to chew on.
The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.
Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix.
In today’s fragmented media landscape, the Olympics is a reminder of the power of live, must-see TV, writers Ampersand’s Dave Solomon.