The online advertising world continues to be challenged by ne’er-do-wells as Click Forensics released results from its latest quarterly, deep-dive into the company’s fraud detection data. The Company identified challenges with display advertising where “a pop-up or pop-under (…) rotates brand advertisers’ banner ads every 10-15 min in an effort to seemingly boost impression figures.” […]
Um. I missed a little detail in my retargeting/remarketing story published earlier this month. I forgot about my retargeting campaign’s “exclusions.” My apologies to Google, Larry and everyone else who wondered why I wasn’t getting that much reach with AdExchanger.com’s ongoing retargeting campaign through AdWords. Please allow me to explain. As many of you know, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You’ve Got Display Mail Although the Google main search page remains as clean and ad unit free as ever, users of the search giant’s Gmail may be noticing something extra in their inboxes. SearchEngineLand’s Greg Sterling believes he may have stumbled on a test […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AdExchanger.com spoke recently with CEO Todd Vernon and COO Walter Knapp of Lijit, a Boulder, Colorado-based company focused providing a search engine and other tools to long-and mid-tail publishers. In addition, publishers may choose to join Lijit’s ad network. Earlier this month, Lijit issued a release on company momentum. Read it here. AdExchanger.com: What momentum […]
Yesterday, BlueKai announced that it had purchased TrackSimple, “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies. “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies.” Read the release. BlueKai CEO Omar Tawakol discussed the acquisition and its implications. AdExchanger.com: Why acquire TrackSimple? […]
Matt Spiegel is CEO of Annalect Marketplaces, a unit of Omnicom Media Group, the media services division of Omnicom Group. He discussed the evolution of Omnicom Media Group’s trading desk strategy with AdExchanger.com. AdExchanger.com: What are Accuen and Annalect? MS: Accuen is the name for our trading desk. As the industry knows, we operated as […]
Publicis’ Performics announced that Daina Middleton, CEO of Performics is the performance marketing agency’s U.S. CEO and discussed the agency’s strategy as well as expansion of its company’s products and services into 72 countries. Read the release. AdExchanger.com: What are your thoughts about using search retargeting with display? And, given growing momentum for integrated search […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings, Display Looking Up Yahoo! released its Q4 2010 financials and “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,205 million for the fourth quarter of 2010, a 4 percent decrease from the fourth quarter of 2009.” Read the release (PDF). Yahoo! earned […]
