Aol had a busy year in 2010 as it announced its Project Devil initiative, made several acquisitions (5min, Pictela, TechCrunch and more) and continued its transition from as a standalone public company after being spun out from Time Warner in December, 2009. Aol’s Jeff Levick, the company’s President of Global Advertising and Strategy, discussed Aol’s […]
(Make sure to read the follow-up to this article that looks at “below the fold” impact on the AdExchanger.com retargeting campaign.) Shield your eyes! AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used […]
One last prediction for 2011 from new Geomentum CEO Sean Finnegan who writes: “A serious shift of focus and funds towards the Utility aspect of Advertising as Brand Marketers place real emphasis on Engagement over Exposure. Brands will increasingly adopt accountable, functionality based media vehicles that a customer embraces and use for their personal benefit. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdKeeper Gets $35 Million Oak Investment Partners has led a new round of funding in advertising collector tech firm AdKeeper. PaidContent’s David Kaplan talks to AdKeeper CEO Scott Kurnit and says, “In terms of marketing it to consumers, AdKeeper does have one small advantage […]
What a year! The acronym barrier has been broken time and again as data-driven media gains speed across digital channels. Can 2011 top 2010? You bet. And in honor of the rollicking year ahead, all of the ad ecosystem’s predictions for the coming year from AdExchanger.com’s recent survey have been collected into one handy PDF. […]
Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO – a role previously held by Meir Zohar. Read the release. Zagorski discussed his new position and its responsibilities. AdExchanger.com: Why take on the CEO role? Who will replace you as CRO? MZ: After a great year of growth and investment, […]
In an AdExchanger.com exclusive, a nameless somebody known as “AdExchanger Fan” has sent a video shown during Yahoo! Right Media’s spa/conference known as “Right Media Open” in 2008. In the video, debauchery reigns as the Yahoo! Right Media team members take their bows. Participants include former RMX CEO Mike Walrath, Joanne Bradford, Jacob Ross, Antony […]
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward. AG: Today, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Blanket Tracking Ban Now that the ad industry is girding itself for new regulations governing the use of tracking cookies that follow users from site to site, the FTC’s inaugural chief technologist, Edward Felten tells ClickZ’s Kate Kaye that the commission merely thinks […]
Philipp Pieper is CEO of Proximic, a contextual technology company, which announced today that it was integrating its technology with real-time ad platform, AppNexus. Read the release. AdExchanger.com: How has Proximic evolved over the past few years? PP: Proximic is built on a unique search technology foundation, designed for high performance and precision contextual matching. […]
