Tobias Peggs is CEO of OneRiot, a social advertising network. AdExchanger.com: Can you discuss how OneRiot has pivoted its business model and why? TP: OneRiot is a social advertising network. We help advertisers engage with a targeted audience of social influencers across leading Twitter apps and social media sites. The company is three years old. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Open Internet: “A Crucial American Marketplace” Enough FTC. How about some FCC? With the vote of Federal Communications Commission (FCC) member Mignon L. Clyburn to “preserve an open Internet,” (PDF) Chairman Julius Genachowski has rounded up enough votes to pass new net neutrality rules. […]
Jim Spanfeller is CEO of Spanfeller Media Group and former CEO of Forbes.com. He discussed a range of subjects on his company and the state of web publishing today: Latest on the Spanfeller Media Group Pitching The Brand Marketer On Using Ad Networks and Exchanges RTB and the Impact On Publishers Bigger Ads Are Better? […]
Ad network Media6Degrees announced last week a new round of funding led by Menlo Ventures as the company “will use the new capital to invest in staff and technology to further develop offerings based on the company’s Social Targeting technology.” Read the release. Media6Degrees COO Andrew Pancer discussed the company’s momentum and plans. AdExchanger.com: Why […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Mobile Apps Know The WSJ’s series about online privacy continues, this time with a look at how your mobile apps are ominously “spying on you.” An inspection of 101 of the most popular smartphone apps for Apple’s iPhone and Google Android phones showed […]
AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by: Mark Kesslen, David Leit, Matthew Savare, Lowenstein Sandler, a law firm. (See bios.) Just in time for the holidays, the FTC has released its preliminary report, “Protecting Consumer Privacy in an Era of Rapid […]
John Carnahan recently discussed his transition from Fox Audience Network (FAN) to becoming CTO of Rubicon Project as well as his new company’s product roadmap. AdExchanger.com: Where are you from a tech perspective in transitioning FAN tech to the Rubicon Project? Future product development aside, when will it be completed? In many ways the core […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Gets MySpace Display Google announced a new multi-year deal with MySpace that will re-new the multi-year, search partnership (at likely a much lower rate than before) and add display advertising to the mix -identified in the release as: “Full display ad solutions (including […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
