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Today, Aol continued its charge into the premium digital ad business as it announced the acquisition of Pictela (AdExchanger.com Q&A from 4/5/10), a company whose technology platform provides branded content across advertising and social media according to the release. Read it. Aol appears to remain laser-focused on building premium ad opportunities and preparing for brand […]

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AdExchanger.com reached out to executives in the data tech space for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Sam Barnett, CEO, Struq Dan Beltramo, CEO, Vizu Paul Cook, CEO, TagMan Sam Cox, CEO, Milabra John Donahue, CTO, BuzzLogic Andy Ellenthal, CEO, Peer39 Konrad Feldman, CEO, […]

Arjun Dev Arora is CEO of ReTargeter, an online advertising retargeting company. AdExchanger.com: First, please provide a bit of background on you. And how did you come to realize that retargeting could become a standalone business? ADA: Most recently I was at Yahoo! Real Estate in a business development capacity. Being at Yahoo! was an […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory Speaks Out On RTB Yahoo!’s Ramsey McGrory takes a look at the impact of real-time bidding for publishers on Jack Myers’ Mediabizbloggers. He thinks publishers need to consider all sides of the potential impact of putting their non-guaranteed inventory in a real-time […]

Henrique de Castro is VP of Global Media and Platforms at Google. He recently discussed the Google DoubleClick Ad Exchange and other key elements of the company’s display strategy with AdExchanger.com. AdExchanger.com: For Google, can you qualify the strategic value of the DoubleClick Ad Exchange and what it represents? HdC: Display is a huge engine […]

AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part three of their predictions. Click a name below to begin, or scroll: Jeff Green, CEO, The Trade Desk Jay Habegger, CEO, OwnerIQ Brent Halliburton, CEO, Deconstruct Media David Jakubowski, CEO, Aggregate Knowledge […]

AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleVerify Gets Its DAA Wings DoubleVerify announced that it has been approved by the Digital Advertising Alliance (IAB, 4As, ANA, DMA, AAF) – which is the same group that approved Better Advertising – as “an approved provider for its Self-Regulatory Program, aimed at protecting […]

AdExchanger.com reached out to brand marketers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Doug Chavez, Del Monte Foods Onil Gunawardana, Online Display Advertising, AT&T Interactive Mark Redetzke, VP, Ecommerce & Digital Marketing, Bluestem Brands, Inc. Anonymous Big Brand Marketer Doug Chavez, Del Monte Foods […]