AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part two of their predictions. Click a name below to begin, or scroll: Amit Avner, CEO, Taykey Zach Coelius, CEO, Triggit Bill Demas, CEO, Turn Rob Leathern, CEO, XA.net John Nardone, CEO, [x+1] […]
Peer39 announced today that it has integrated its semantic targeting technology into Rubicon Project‘s REVV platform. From the release, “This partnership will also allow the more than 600 demand sales channels (ad networks, exchanges, DSPs, etc.) that transact in the Rubicon Project’s REVV Marketplace to optimize their display advertising campaigns based on Peer39 cookie-free semantic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Heads To Time, Inc. Interactive Advertising Bureau (IAB) chief Randall Rothenberg is saying adios to his executive duties at the venerable ad trade organization and moving to the publishing world where he’ll assume the title of Chief Digital Officer at Time Inc. According […]
AdExchanger.com asked several executives from advertising technology companies about their reaction to the OpenRTB standard being developed by DataXu, Turn, MediaMath, AdMeld, PubMatic and Rubicon Project as reported by Ad Age last Friday and further clarified by DataXu CTO Bill Simmons here on AdExchanger.com. Also, today, the OpenRTB group put out a press release here. […]
AdExchanger.com reached out to platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part one of their predictions. Click a name below to begin, or scroll: Joe Apprendi, CEO, Collective Elizabeth Blair, CEO; Andy Atherton, COO, Brand.net Iggy Fanlo, CEO, adBrite Jeff Hirsch, CEO, AudienceScience George John, CEO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Accused Of History Sniffing Another lawsuit on “history sniffing” has hit the fan as a 28-page complaint has been brought by Sonal Bose against ad network Interclick. According to Courthouse News recitation of the complaint, Bose said Interclick “uses ‘flash cookies’ and hidden […]
Updating the old slide from only this past October, Terence Kawaja of LUMA Partners has released a brand, new update of his ad tech ecosystem map- and a new video! Kawaja promises that this new ad ecosystem map has: More logos (up to 245)! More categories! Color-coded categories! And, acquired companies denoted! Click To Download […]
In an Ad Age article on Friday, a group of buy- and sell-side companies announced that they had come together to form a new, open standard for online buying they call “OpenRTB.” Read the article. AdMeld, PubMatic, Rubicon Project, MediaMath, Turn and DataXu are the initial group members. Ad Age’s Edmund Lee explains, “The emergence […]
AdExchanger.com reached out to companies based beyond North American borders who concentrate on growing their data-driven, digital businesses regionally as well as internationally and asked them for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Andres Alterini, Co-Founder & CEO, Smowtion Simon Aurik, CCO, Yieldivision Europe […]
AdExchanger.com reached out to the companies active in the search and display communities for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Venkat Kolluri, CEO, Chitika, Inc. Matt Lawson, VP, Marketing and Alliances, Marin Software Jason Lehmbeck, CEO, DataPop Justin Merickel, VP of Marketing and New […]
