Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Trading Desk Rebrands Omnicom Media Group’s display media trading desk has re-branded with a brand new website – and an active twitter account to boot! The site explains, “Accuen is a leading digital media acquisition platform that combines media, data, technology and strategy […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part two of predictions from the agency world. Click a name below to begin, or scroll: Adam Cahill, EVP, Media at Hill Holliday Jason Deal, SVP, Digital Group Account Director, Initiative USA Dax Hamman, iCrossing, VP […]
Josh Resnik is VP/GM of Gannett Digital Network. AdExchanger.com: First, what is the Gannett Digital Network – an ad network? And where does it fit in the Gannett “mothership”? JR: We are not an ad network. We are a group of owned and operated media sites that are equipped with ad network-quality targeting capabilities (e.g. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revealing The Affiliate Biz Convertro CEO Jeff Zwelling shares some of his company’s experience in measuring conversions and attribution for client publishers and says that affiliate marketing can be a minefield if some of his client’s experiences are taken into consideration. He offers, “One […]
“Ad Agents” is a column written by the agency-side – and those servicing it – of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based, demand-side trading, specialist firm, Infectious Media Ltd. There’s a huge change going on at the moment. It’s an exciting time, but I was really struck by […]
AdExchanger.com reached out to the web publishers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bob Carrigan, CEO, IDG Communications, Inc. Tyler Fitch, Director, Yield Management, Mindjolt Marc Goldberg, SVP, Business Development, About.com Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media Richard […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IE 9 To Block Cookies The next version of Microsoft’s web browser, Internet Explorer 9, will include a feature which will empower users to block cookies being set by ad targeters. The new IE is scheduled to be released some time next year. The […]
AdExchanger.com reached out to the video advertising, technology community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bill Day, CEO, Tremor Media Toby Gabriner, President, Adap.tv Scot McLernon, CRO, YuMe Dave Morgan, CEO, Simulmedia Atul Patel, CEO, OneScreen Inc. Bill Day, CEO, Tremor Media As […]
AdExchanger.com reached out to the publisher technology community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Frank Addante, CEO, Rubicon Project Michael Barrett, CEO, AdMeld Tom Chavez, CEO, Krux Digital Mario Diez, CEO, quantrantONE Rajeev Goel, CEO, PubMatic Marc Kiven, Founder and CRO, Bright Tag […]
