AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Kirk McDonald, President, Digital, Time Inc. I predict the industry will continue to work hard to find ways to make it easier to buy and sell digital media. Some innovations are adding […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal’s What They Know series continues and loosely suggests that Better Advertising co-founder Simeon Simeonov helped end a project earlier this year by Mozilla to create “do-not-track” functionality for the popular Firefox browser. In the piece, BA’s Simeonov […]
Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]
Last week, AdExchanger.com noted in its daily news round-up that ad network Rocket Fuel had reported strong growth in revenues for 2010. Read the release. In a brief email conversation with AdExchanger.com since then, Rocket Fuel CEO George John has provided insights on how start-up innovation may be stifled by current U.S. government revenue reporting […]
The “death” of the ad network continues to be delayed as new players appear, a few are skewered, existing players scramble, adjust, prepare or just stand still because everything’s “just fine, thank you very much.” What exactly is an ad network today (and in the future), you ask? I’d say it’s quite a few things. […]
Ken Allen is Senior Vice President, Blackstone Advisory Partners L.P., an advisory and investment firm. AdExchanger.com: First, can you give a quick background on you, Blackstone and your responsibilities today? KA: Blackstone is one of the world’s leading advisory and investment firms. The firm was originally founded in 1985 as a boutique M&A advisory firm […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Data Miners AdWeek’s Brian Morrissey looks at the social media data space – and companies such as Media6Degrees, Rapleaf and 33across – and whether the bread crumbs that users leave behind are valuable targeting parameters. ShareThis CEO Tim Schigel says in the piece […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Seattle-area creative shop, POP, recently collaborated with Microsoft to create a Games for Windows Marketplace as the digital agency was tasked with engaging the frenetic audience of online games. Read the release. Nick Theil, art director on this project for POP, discussed the ins and outs. AdExchanger.com: From a creative standpoint, how do you balance […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RocketFuel Reports According to a press release, privately-held ad network RocketFuel says that its revenues grew 10x in Q3 in comparison to the same quarter in 2009. In addition, “the company is profitable and has reached a $30 million run rate” with 65 employees […]
