Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Data Miners AdWeek’s Brian Morrissey looks at the social media data space – and companies such as Media6Degrees, Rapleaf and 33across – and whether the bread crumbs that users leave behind are valuable targeting parameters. ShareThis CEO Tim Schigel says in the piece […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Seattle-area creative shop, POP, recently collaborated with Microsoft to create a Games for Windows Marketplace as the digital agency was tasked with engaging the frenetic audience of online games. Read the release. Nick Theil, art director on this project for POP, discussed the ins and outs. AdExchanger.com: From a creative standpoint, how do you balance […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RocketFuel Reports According to a press release, privately-held ad network RocketFuel says that its revenues grew 10x in Q3 in comparison to the same quarter in 2009. In addition, “the company is profitable and has reached a $30 million run rate” with 65 employees […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of The Media Kitchen, kbs+p. Click To Enlarge It’s that time of year again when business and trend forecasting articles start […]
Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Cookie Business The European Union is having difficulty finding an acceptable solution for the management cookies after it passed a tough law in the EU last year. The law’s “meaning” is the issue. In the end, “European regulators in Brussels promise guidance by […]
Peter Naylor is EVP, Digital Media Sales at NBC Universal. Naylor recently answered questions from AdExchanger.com regarding his thoughts on digital advertising strategy from his publisher-side point-of-view. AdExchanger.com: What is the first, key step in creating a cohesive strategy that aligns your company’s goals for guaranteed and non-guaranteed digital ad inventory? The first step is […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is TRAFFIQ Chief Product Officer Eric Picard who recently answered the following question during a conversation with AdExchanger.com… […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s New Video Ads On YouTube, the new select-your-own video ads – known as TrueView – from Google are being rolled out over the next several weeks according to Ad Age. Regarding the video site’s cost-per-view model, YouTube’s Sr. Product Manager Phil Farhi speaks […]
