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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Buys i-Behavior Data, data, data…. WPP Group bought i-Behavior on Wednesday as the ad holding company looks to leverage i-Behavior’s direct marketing services “to multi-channel merchants – retailers, financial services firms, catalogue sellers, consumer magazines, B2B companies – based on consumer purchase transaction […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Art Shaw is CEO of Epic Media Group, an online advertising company. AdExchanger.com: Can you talk a little about Epic Media Group’s integration of Connexus Corporation? Is it complete?  Any challenges? AS: We are almost exactly six months post-deal, and it is going very well. Our integration efforts, and the strategic synergies we saw when […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPCs Going Up The CPC doctor is “in” as Efficient Frontier’s Dr. Siddarth Shah says that CPCs are on the rise everywhere! He writes on EF’s blog: “CPCs in all sectors rose in October both on a year-over-year (YoY) basis as well as on […]

On Monday, Undertone announced that it had acquired Jambo Media, a supplier “of online video advertising distribution and technology with more than 17 million unique viewers per month [according to Comscore for Sept. 2010].” Read more. CEO Mike Cassidy discussed the acquisition and his company’s move deeper into the digital video ad space. Why is […]

Krux Digital released its cross-industry study which it says shows “that data collection on publisher websites is pervasive, sophisticated, and on the rise.” From the study: “31% of all data collection is initiated by entities other than the publishers themselves. (…And,) 55% of all third party data collectors employ standard technical methods to usher in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind Reports Q3 Ad server and rich media technology vendor MediaMind released its results for the quarter ended September 30, 2010 and “revenues increased 16.3% to $17.7 million compared to $15.2 million in the prior-year period.” Net income was $1 million. Read the release. […]

With publishers increasingly looking for alternative ways to monetize their unsold inventory, the “private exchange” model is beginning to take hold as publishers can better control who the buyer of their inventory is on the other side of the exchange. Today, The Weather Channel and its online megasite, weather.com, announced that it has chosen AdMeld […]

Damon Reeve is CEO of Unanimis, a UK-based digital advertising network and wholly-owned by Orange France Telecom Group. AdExchanger.com: Please provide a bit of background on Unanimis. DR: For the first few years, 2001 to around 2005, Unanimis was primarily a site representation business. We worked with premium,  well‑branded sites – ebay, lastminute.com, londonstockexchange.com, Ticketmaster […]

Yesterday, it was announced that video ad network Tremor Media had acquired ScanScout. In a trade industry article, Ad Age’s Michael Learmonth notes, “The combined Tremor/Scanscout served a collective 667.5 million video ads in September, according to ComScore, a close second to Hulu’s 794 million.” Read it. ScanScout CEO Bill Day will become the CEO […]