Amit Avner is CEO of Taykey, an online advertising technology company. AdExchanger.com: Please provide a bit of background on you. And, where did you get the idea for Taykey? I’m 25 years old, from Israel, now living in New York. I started the company 2 years ago with my co-founder, Itay Birnboim, and later we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New OPA Study Touts Display The OPA is back! – as Mediaweek’s Mike Shields looks at a new report from the Online Publishers Association (OPA). He capsulizes it as follows: “The Online Publishers Association is so adamant about convincing traditional brand advertisers that good […]
Following up a report from earlier today on AdExchanger.com, yet another reliable source says that Dotomi is being acquired by Aol as CEO Tim Armstrong reaches to his company’s cash and stock to add a quality retargeting solution. Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to […]
A reliable source has informed AdExchanger.com that performance marketing company Dotomi (AdExchanger.com Q&A from 2009) is in the final stages of being acquired by… fill-in-the-blank. Yes, I’m sorry to say I don’t know who it is. But my source has been rock-solid in the past and says the Dotomi exit is about to happen as […]
Yesterday, online advertising technology and services company Collective announced its new Collective Exchange. According to a press release about the Exchange, the new product “allows agency trading desks to directly access, and bid on, Collective’s premium, brand-safe inventory and extensive audience data.” Read more. CEO Joe Apprendi discussed the announcement and its implications. AdExchanger.com: Why […]
Online advertising technology company AudienceScience announced its new AudienceConnect product which “pairs premium publishers who wish to optimize yield and maintain content quality with top-tier advertisers and agencies seeking to associate their brand with select publishers to dramatically increase conversion and overall advertising effectiveness,” according to the release. Read more. CEO Jeff Hirsch talked about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 2011 Wild Card Reuters looks at the growing momentum in the media sector, but says, overall, their remains cautious optimism, at best. Reuters Paul Thomasch writes, “The wild card is 2011. If the job market improves and housing shows signs of life, consumer sentiment […]
Here’s the press release (read it): Regarding the funding, “The Rubicon Project also announced an $18 million round of funding, bringing total financial investments to $60 million. The current financing round included funding from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal’s Peacock Equity Fund and Jarl Mohn. the Rubicon Project […]
Today on the Yahoo! Advertising blog, Yahoo! announced its new “Personalized Retargeting” product which it claims can “turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.” In addition the company announced the rebranding of its ad network calling it the ‘Yahoo! Network Plus’ ad network, […]
Video ad marketplace Adap.tv announced recently that it is seeing “a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010”. Read the release. Adap.tv founder and VP of Product Teg Grenager provided some perspective on recent developments at his company. AdExchanger.com: Historically, there has been […]
