David Norris is the CEO of BlueCava, an advertising technology company. Please share a little history on the company. BlueCava was spun-off. Why? DN: In early 2010, BlueCava was spun out of its parent company, Uniloc, to be a focused operating company to take Uniloc’s core technology to market. As part of the spin-out, BlueCava […]
Dan Greenberg is CEO of Sharethrough, a social video advertising and technology company. AdExchanger.com: Your bio notes that you were a teaching assistant in a Facebook class in Stanford in 2007. Why is this relevant to your new venture at Sharethrough? Also, gotta ask, how did you “grade” someone in a Facebook class? DG: The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rapleaf Cont. It’s been an interesting week (understatement?) for Rapleaf as coverage continues in The Wall Street Journal with controversy about the company’s technology reaching a U.S. Senate campaign. According to The WSJ’s Emily Steel, “New Hampshire Republican Senate hopeful Jim Bender apologized to […]
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Mike Gaffney, CRO, at Auditude. Television advertising dollars are starting to follow consumers and move online in a meaningful way. We will examine three strategies that digital […]
Adi Orzel is CEO of Xtend Media, an online display advertising network. Orzel recently updated AdExchanger.com on his company’s progress in the past year. AdExchanger.com: About a year ago, you suggested that there was a growing importance to the demand-side platform model and exchanges in XTEND media’s business. Where do you stand today in this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding For Video Ad Marketplace VentureBeat’s Julie Klein noticed from the SEC’s funding wire that video ad marketplace Adap.tv is recipient of $4.5 million worth of funding from existing investors Redpoint Ventures, Gemini Israel Funds and Spark Capital. Read more. See the SEC filing. […]
Is Rubicon Project on the verge of announcing the acquisition of Fox Audience Network assets as previously reported here on AdExchanger.com? It looks like it all may – MAY – go down on Monday if one infers from this email sent to Fox Audience Network MyAds advertisers this evening. Dear Advertiser, We’re reaching out in […]
Mike Leo is CEO of Operative, an online advertising systems company. (Editor’s note: Operative acquired Solbright last week – read more about the acquisition from Adotas’ Gavin Dunaway. And, read the release.) AdExchanger.com: Seven years as CEO and President for one company is not the norm for digital. Why does it make sense for you? […]
PerformLine annouced a new product recently aimed at the online education marketing space called PerformMatch™ BPS which “is a set of compliance rules for higher education marketers to proactively begin self-regulation of their online advertising campaigns against misrepresentations.” Read the release. PerformLine CEO Alex Baydin discussed his company’s new product as well as complexities in […]
In a press release, creative ad technology firm PointRoll announced new research that it says showed, “Through ad sequencing, advertisers can actively and frequently engage users on a one-to-one basis by developing an ad sequence based on a user’s previous exposure or engagement with ads. The study found that by using sequencing, advertisers are able […]
