“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. First, a disclaimer from me: In order to effectively optimize inventory, a publisher must have 100% transparency of their own inventory by page, country, and frequency. Too many […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol And PE Firms Line Up For Yahoo! According to the Wall Street Journal’s Jessica Vascellaro and Anupreeta Das, “AOL Inc. and several private-equity firms are exploring making an offer to buy Yahoo Inc.” What’s more – some of the assets within Yahoo! may […]
Paul McLenaghan is Vice President, AdAdvisor Platform for TARGUSinfo. AdExchanger.com: TARGUSinfo launched AdAdvisor data solution in February of 2009. Knowing what you know now, what one change would you make to the AdAdvisor strategy if you could start over again? PM: I don’t think we would have changed our approach at all. We knew we […]
Today, aiMatch announced that photo-sharing site Photobucket has selected aiMatch’s ad serving platform to deliver ads to its more than 45 million monthly unique visitors. According to a press release, aiMatch will help “Photobucket manage sales performance, analyze the data that impacts revenue and take ‘intelligent’ action based on that data.” Read the release. aiMatch […]
For tonight’s premiere of season four of Discovery Channel’s “Storm Chasers” reality TV series, mobile ad technology firm Medialets was enlisted by Discovery Communications to create a custom, branded, in-app ad which uses a transparent overlay – the HTML5-based creative includes a tornado that wipes away everything in its on-screen path on the iPhone screen […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Donovan And FatTail Partner Donovan Data System extends its digital arms in a new FatTail (AdExchanger.com Q&A) partnership. In regards to the new partner for its iDesk agency media buying product, DDS’ JT Batson says in the release, “(…) Our mission (is) to improve […]
Ed Montes is CEO of Adnetik, an online advertising targeting and trading company. AdExchanger.com: Let’s begin with you. What are your responsibilities as CEO of Adnetik today? EM: One, I set the vision for the company. Two, I attract, retain, and recruit the best talent for the company. And three, I make sure there’s money […]
Yes, it’s another opportunity to “Learn About The Ecosystem” and reflect upon another four-month block of data-driven Q&As on AdExchanger.com. Learn from, review and slice-and-dice recent insights and info from members of the digital ad ecosystem including web publishers, digital agencies, ad networks, exchanges, ad tech and data companies. AdExchanger.com presents Volume III of its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo Seeing B2B Momentum Bizo released its own, private, ad tech company version of an earnings report with news that “In 2010, Bizo extended its leadership position by… Achieving 3.5X revenue growth YTD (YOY), and growing its revenue run-rate to just under $10 million.” […]
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: What has surprised you most about online advertising in 2010? AS: Just when I thought it was impossible for change in the industry to accelerate, it did. The impact that technology has had on the online ad business is quite amazing. 2010 […]
