Chris Lien is CEO of Marin Software, makers of a paid search management application. AdExchanger.com: How do you respond to some who say that the world of SEM management has been commoditized? How does Marin Software differentiate? The only way the paid search management tools market will become commoditized is if paid search were to […]
AdMeld announced in a release that it has raised $15 million in an investment round “led by Norwest Venture Partners (NVP). Time Warner Investments and the company’s existing backers, Spark Capital and Foundry Group.” Read the release. AdMeld CEO Michael Barrett discussed the capital raise and insights on the industry. When you went out seeking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The WSJ On Data-Driven Ads A team of Wall Street Journal reporters have launched a new series of reports on the data-driven online advertising industry starting with “The Web’s New Gold Mine: Your Secrets.” The WSJ’s Julia Angwin writes, “One of the fastest-growing businesses […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— they are the “To” and “From” stamps that make delivering messages between computers possible. While they are necessary to route information from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Conversational Display Ads Ripple6 announced that it is incorporating real-time conversations into display ads with its SocialAd and Socialite offering: “[Each incorporates] real-time comments from social networking conversations directly into online display ads and, as a result, enhance consumers’ interaction rates with the ads.” […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. It’s a convenient fiction: the CPMs garnered from real-time bidding (RTB) are high and going higher right now, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ads And News In The WSJ’s Heard On The Street column, Martin Peers looks how online ad revenue is affecting newspapers and questions whether online ads are helping or that print has fallen through the floor. He notes, “At the Times Co., print-ad […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. In an effort to improve the accuracy of its search engine, Google recently acquired Metaweb, a semantic Web company with a […]
David Kenny’s next stop after Publicis VivaKi is Akamai where he’ll become President. According to a press release, he will be “responsible for leading Akamai’s business operations, including the company’s product groups; global sales, services, and marketing; engineering; and networks and operations.” Akamai adds an agency player and former CEO of Digitas to its exec […]
