PubMatic Closes $7.5 Million Series C Funding; Funds Will Be Used For PubMatic Premier Platform Expansion; Executive Hires, & Product Innovation
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Acquires Adroit Interactive Adroit Interactive – with multi-variate creative technology, an impressive client list and smart people – has been acquired by demand-side platform, MediaMath. Read more on ClickZ. Birds Of Feather Featured The Wall Street Journal’s Emily Steel looks at “birds of […]
The Rubicon Project announced that it will be launching real-time bidding functionality to a limited group of demand-side partners in addition to providing controls to Rubicon Project publishers. Read the release. Rubicon Project’s VP of Marketing Kara Weber discussed the news and its implications. AdExchanger.com: When will the beta begin with your demand-side partners and […]
AdSafe Media sponsored a new white paper by Winterberry Group called, “Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising.” Looking at brand safety concerns across the industry, Winterberry Group notes it’s not so much that full transparency is the important issue for marketers, but its that they feel safe distributing […]
Sam Cox is CEO of Milabra, an advertising targeting technology company based on visual or image-based content. How did Milabra begin? Milabra the company was founded in October 2008 with the mission to bring a visual recognition technology platform to market. However, the Milbra story starts in earlier in 2007 when I met my business […]
FetchBack announced yesterday that it has launched a recommendation engine as part of its retargeting solution for advertisers. Read the release. FetchBack CEO Chad Little discussed the new product and recent developments in retargeting. AdExchanger.com: Please provide a “use case” on how FetchBack’s machine-learning technology works. The only use case we can provide now is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Model Is Here At long last, we can all rest easy as Twitter has announced it’s new ad-supported, revenue model. (And, I thought it was going to be all about merch.) According to Claire Cain Miller of the New York Times, “The […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser — We all agree online advertising needs a more comprehensive metric than the click. […]
In addition to joining its board, Jeff Pullen has been hired as President and COO of AudienceScience, the company announced. Read the release. Pullen discussed his new role and recent experience in the online advertising economy. AdExchanger.com: Where do you begin when putting together a company’s strategic roadmap? In regards to creating AudienceScience’s roadmap, where […]
Zvika Netter is CEO of Innovid, an online video technology platform. AdExchanger.com: How has the company pivoted its strategy since its inception? What have been some of the external factors at work? A year ago, we entered the market with an interactive video platform capable of turning any video into an engaging interactive experience. Towards […]