Resonate Networks CEO Gernert On Attitudinal Versus Demographic, Psychographic Targeting
Ad technology company, Resonate Networks, announced today that in its own study, attitudinal targeting showed up to a 4x lift when compared to demographic targeting. Read the release. Resonate Networks’ CEO Bryan Gernert discussed the finer points of attitudinal targeting. Where does attitudinal targeting fit within psychographic targeting (PeerSet, Mindset Media) and behavioral targeting? Attitudinal […]