Is It A Pony Or A Hand Puppet? Enhancing Brand Safety Through Real-Time Bidding
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. “If it is in fact a hand puppet, which finger is the head of the pony?” This question nicely sums up the brand […]