Google Enabling Above-The-Fold Bidding On The DoubleClick Ad Exchange For GCN
It’s official. Following up on yesterday’s announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange. A Google spokesperson said: “For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange […]