BlueKai Closes $21 Million Round Of Funding; GGV Capital Leads Growth Investment in Online Data Leader
PRESS RELEASE
Auren Hoffman is CEO of Rapleaf, a company which provides social data about a company’s audience. AdExchanger.com: Tell us about Rapleaf‘s history. AH: Rapleaf’s vision is to understand people. Like Google understands URLs, we want to better understand people. What problem is Rapleaf solving? At our core, we’re about helping companies understand their existing customers […]
Demand-side platform Invite Media issued a release today about its real-time biddable inventory sources which include AdBrite, AdMeld and PubMatic. Read the release. Invite Media COO Nat Turner discussed some of the intricacies of online media buying today with AdExchanger.com. AdExchanger.com: You discuss buying “brand-safe” inventory in your release. How do you determine whether inventory […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google May Expose AdSense Rev Share Schwaaaa??? From Davos, Switzerland, Jeff Jarvis reports for The Business Insider on Eric Schmidt’s and other Google execs’ meeting with reporters where a Google rep told Jarvis, “They would consider giving more transparency about revenue splits in Adsense.” […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. The average search marketer doesn’t rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability. […]
A new, (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Herman Takes On New Role MDC Partners took another step into digital waters as one of its agencies, Kirschenbaum, Bond, Senecal & Partners (kbs+p), announced a new Chief Digital Media Officer and tapped its own – Varick Media’s president, Darren Herman. According to AdWeek’s […]
Mobile ad network Jumptap announced targeting for the new Apple tablet computer, iPad, yesterday. Read the release. AdExchanger.com discussed the new iPad and the advertising opportunity enabled by it with Jumptap CMO Paran Johar. AdExchanger.com: What makes the Apple iPad (or tablet) a “mobile” opportunity? For Jumptap, what are the key differences of the iPad […]
Adam Cahan is CEO of Auditude which provides a technology platform for video management and monetization. AdExchanger.com: Please provide some background. How did Auditude begin? AC: Auditude was founded in 2005 around our Content ID/fingerprinting technology. In 2007, we took our first round of institutional financing and began to build the team we have in […]
AdRoll announced a new, self-service retargeting solution which it says has resulted in up to a 30% performance improvement when buying cross-platform. Read the release. AdRoll CEO Aaron Bell spoke with AdExchanger.com about the new product called Roundtrip and retargeting, in general. AdExchanger.com: You identify “cross-platform retargeting” (i.e. retargeting across multiple ad networks and exchanges) in […]