Transparency And The Necessity For An Independent Rating Authority of Digital Media
By Kent Wakeford, co-Founder and EVP of AdSafe Media. “Transparency.” It’s a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. “Can’t I just get a site list?” they ask. But while buyers are asking for “transparency,” those operating (and contributing inventory to exchange platforms) know that the very existence […]