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PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.

Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets too preoccupied with “could,” the Brandtech Group believes it’s time to consider the “should.”

Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.

The inspiration for creating Actionable is right there in the company’s name. Its aim is to help companies predict whether their customers are satisfied and then take action on that information.

If attention is treated like viewability 2.0, high or low attention could become a blanket requirement for a campaign and hinder performance.

Oracle’s growth rate will increase without its declining ad business. Plus, Ad-supported news no longer brings home the bacon.

Pacvue has promoted COO Rahul Choraria to chief executive.