Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google’s search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That’s over the top – let’s take it a step further. What if Microsoft […]
By Kent Wakeford, co-Founder and EVP of AdSafe Media. “Transparency.” It’s a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. “Can’t I just get a site list?” they ask. But while buyers are asking for “transparency,” those operating (and contributing inventory to exchange platforms) know that the very existence […]
From the Official Google blog and the Teracent website’s home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors. In the Google blog post, Neal Mohan, VP of Product Management and Joerg Heilig, Engineering Director commented said, “We’re looking forward to welcoming the Teracent team to […]
Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com’s ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross […]
This is a response to AdExchanger.com’s recent survey, “Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges.” Publicis’ VivaKi Nerve Center – Kurt Unkel, SVP Being the slacker who didn’t turn in his homework on time on this one has afforded me the opportunity to read the many excellent perspectives […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Prodding In DC The Hill’s Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett’s testimony regarding, “1,500 possible data points about individual consumers” that Acxiom tracks. Barrett said that “Acxiom receives that […]
Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead with the help of the industry. The questions… What has been the impact of Right Media Exchange? […]
And now.. The Demand-Side Platform reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.com Brilig CPM Advisors DataXu Invite Media Triggit Turn [x+1] View Intro and More Reactions >> […]
And now.. Ad Networks and Exchanges reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Real Media AdBrite Bizo Brand.net ContextWeb/ADSDAQ InterCLICK LucidMedia Rocket Fuel TRAFFIQ Undertone Networks XTEND […]
