Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Graphing The Ad Recovery Bnet’s Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of improvement at ad holding companies such as Omnicom, IPG, Publicis, MDC Partners, Lamar Advertising and […]
Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday’s announcement regarding Right Media’s new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ’s Jessica Vascellaro that “it was the right time to ‘move on in my career’ and that he looks forward to ‘taking some time off and working with […]
Read the story by Abbey Klassen in AdAge: “Yahoo Rebrands Its Right Media Exchange as Premium“. More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.
How will agencies survive if there is no agency of record? After reading a recent Advertising Age story from Kunur Patel about “the dropping” of three digital agencies of record in favor of a competition of ideas between three others, one might justifiably wonder how is the agency going to survive in this climate. Have […]
Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you’re seeing in the data marketplace? ER: There’s no question that data is hot all of a sudden. But, candidly, the use of data to drive online advertising effectiveness is still in its infancy. To give you perspective […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]
His Serene Highness Prince Albert II of Monaco chaired the Monaco Media Forum – YouTube channel here – in his diminutive principality this past week with luminaries from advertising taking part in panel discussions as well as ad tech companies showing their wares. (Post-show, cigarette boat tour video with Sean Connery here.) Among those on […]
Tim Cadogan, CEO of OpenX, spoke with AdExchanger.com about the OpenX/Microsoft deal announced last week. AdExchanger.com: How will revenue be driven to OpenX from the deal announced today with Microsoft? Does OpenX get a share of PubCenter revenue from OpenX pubs, for example? TC: We’re not breaking out financial specifics, but in general terms OpenX […]
Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher relationships will […]
