WebTrends Gets Insights, WideMile; Forbes Goes Cross Media; OMMA Behavioral; More on Yahoo! and Microsoft
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Web Trends Eats WideMile For Its Insights Analytics provider, WebTrends, has bought multi-variate testing and site optimization company, WideMile for an unknown sum. Release here. Analytics companies are broadening their tool set to discover actionable, consumer insights for their clients. A blog post just […]