Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have been recognized as the leading innovator in the field of semantic advertising and targeting. Early in 2009 we started working primarily with publishers […]
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As retailers prepare to enter their busiest season – Q4 and the holidays – Akamai has announced its ADS predictive segments solution for online retailers who want to reach in-market consumers and drive incremental sales. The new product is part of Akamai’s Advertising Decision Solutions (ADS) line. How big is the in-market opportunity? According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age’s Michael Learmonth looks at Google’s answer to Microsoft’s engagement mapping called “Campaign Insights.” According to Learmonth, Google compares data from the advertiser’s ad server and marries that to data from the Google Toolbar (- so that’s what it’s […]
Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but they’re going to have a hell of a time because they’re just not built […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Top Ad Networks For September ComScore released its top 50 ad networks and web properties by U.S. reach in September. 24/7 Real Media continues to climb the ad network charts with WPP Group’s demand at its back as over 150 million U.S. unique users […]
Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insights – not just looking over an ad network plan and reporting the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu’s President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ’s ongoing, free, interactive marketing and advertising Webcast series. To give a listen, click here (Sign-up gets you admission – available soon.). DataXu is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel’s article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com’s attention that several ad networks have come together to out fraudsters and their sites. Called StopAdFraud.org, the site has comments and URL logs […]
There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) – whatever you want to call them – are targeting audience. Give me auto-intenders – stat! The venture capital world has taken a flying leap into the space as many of the big name […]
